JOHANNESBURG – Park Village Auctions (PVA) is sounding the alarm on the rising tide of
sophisticated auction scams targeting unsuspecting buyers. These fraudulent schemes,
which have plagued the industry for years, are becoming increasingly elaborate and difficult
to detect.
“We’re seeing an alarming escalation in auction-related fraud,” says Clive Lazarus of PVA.
“Scammers are employing advanced social engineering tactics to prey on vulnerable
individuals, often those desperately seeking affordable vehicles.”
Lazarus emphasises, “It’s crucial to understand that ‘auction’ is the operative word here.
Legitimate auctions don’t have pre-sales or reserves. The only payment required upfront is a
refundable deposit to participate in the auction itself. This is precisely where people must be
extremely vigilant and take all necessary measures to ensure they’re dealing with the real
auction house.”
Key features of these scams include:
Fake social media advertisements, particularly on Facebook and Instagram
Fraudulent websites mimicking legitimate auction houses
High-pressure tactics to push for upfront payments
Elaborate backstories and impersonation of auction house staff
False promises of employment to recruit unwitting accomplices
Deceptive claims of “pre-auction” sales or guaranteed reserves
“The sophistication of these operations is truly concerning,” Lazarus notes. “Scammers are
now tailoring their approach to match the demographic profile of their targets, making their
schemes even more convincing. We’ve even seen cases where fraudsters are ’employing’
victims, promising full-time positions once they’ve sold a certain number of cars. These fake
job offers are just another way to lure people into their scams.”
PVA urges the public to exercise extreme caution and offers the following advice: